Companies that wish to use online marketing as a tool are faced with the dilemma of choosing options that best fit their long-term revenue and growth plans and also their marketing budgets. There are many overviews that project many strategies recommended by marketing analysts and experts but most successful online internet marketing campaigns use a minimum of three viable options. This is so because to make a successful online marketing campaign, small and medium to large companies have to be diverse in thinking and persistent in their use of the strategies.
Broad outline of successful online marketing
1. A Web presence
Even if a company is not directly marketing any tangible product or service, a web address or a blog site, any form of web home base is very essential as that is the single most efficient and convenient way of getting people to contact you or referring you to friends and associates. Regular articles or post on the blog will create an interactive audience that is eager to participate in interesting discussions and forums online, so it’s a wise move to pick out subjects or topics of relevance and of human interest to keep the interest ratings high.
2. Advertising Online
One important aspect of online marketing is not to be taken in by ‘free’ strategies. As has already been said, nothing is totally free, there are strings attached. Some database hosting and customer service sites track IP addresses to track customer profiles and sell the information to bigger corporations that need customer and marketing databases.
However, it is relevant to know and understand in depth what these free online marketing campaigns offer and that takes considerable time, which converts into money. When you look at traditional online marketing or advertising, it takes very little time and can be an effective tool if applied with some planning and thought.
The two cost models are CPC and CPM.
a) CPC means Cost-Per-Click advertising which is payment for the number of timed clicks that every viewer spends on your company advertisement. For instance, if you choose Google AdWords as an online marketing tool, intelligent use of relevant keywords or phrases will ensure that when people use the Google search engine to look for information, the chances of your ad or the catchwords and phrases in your online advertisement appearing in the search results are very high. The proven theory is that people who use Google are more likely to go with the search results that are thrown up.
b) CPM means Cost-Per-Thousand impressions. This online marketing tool allows companies or entities to buy web space to display ad banners on a particular page or site that is popular and likely to get big hits. Payment is made for a certain number of times your ad will be displayed; this method is the one followed by most of the banner advertisements that are displayed on web pages. Similarly, online videos are a great marketing tool especially on sites like YouTube or Facebook that have a great presence.
3. Directory Listings
Getting the company listed in a directory website is another great online marketing tool that is relatively inexpensive but provides good value for money. Business directories, local business groups and Chambers of Commerce have websites that list online businesses under relevant industry sector or segment to help business interaction and promote trade. Professional affiliations with industry associations provide excellent online visibility. In addition to these, there are several online networking sites and groups that specialize in the promotion of online marketing.