Using the internet to receive constantly updated links to specific websites is known as RSS, or Rich Site Summary. Once connected to a website employing RSS, you receive links to the news and stories on that website or sections of that website. With each RSS “feed” you get a summary with a main website link (There can be other links, too). Clicking through the main web link will take you to the webpage where the RSS feed originated.
RSS feeds are very beneficial to the internet marketer. They provide the latest information without readers even having to visit a webpage. Therefore, you can update your products page, blog, digital catalogue, or whatever, and your website fans will be notified immediately. These updates act to encourage your followers to visit your website(s) frequently.
As you might guess, RSS webpages are usually updated constantly, and constantly updated webpages have an advantage: the search engine spiders visit these RSS pages more regularly. This helps to increase your website exposure through the organic search engine searches and speeds up indexing of your site if it is new.
Now, using RSS feeds in your internet venture to drum up business requires an understanding of two types of RSS feeds: RSS feed advertisements and subscription RSS. Let’s go over each.
RSS feeds can contain contextual ads and advertisements. These ads, however, should always be related to the RSS webpage or the content of the RSS feed . Contextual ads are, by far, the most effective because they allow RSS feed ads to be very targeted. In the past, banner ads and text ads reigned, but RSS advertisements are much better since they can be so focused.
Subscription RSS feeds are made to sell quality internet content. The RSS feed, for example, provides a chapter of an online e-book. Then, if the reader follows through the RSS link, he/she is brought to a page where he/she can purchase not only the entire e-book, but subscribe to the author’s ezine or internet course. The ezine or internet course is, of course, posted and used through an RSS feed. Note that this model works best when the content is distinctive and valuable.
Search engine optimization (SEO) techniques are not forgotten in RSS feeds. A major advantage of RSS is that it can give SEO through backlinks. If lots of people take your RSS feed and put it on their blog, you will get backlinks. Google, especially, will give your website (where the RSS feed came from) more authority and a higher ranking in organic search results. Remember, however, that backlinks cannot be randomly linked from any webpage without relevant text links. Know that a good backlink to your website is comprised of a text link with a relevant keyword phrase to the subject of your webpage.
If you use RSS, you’ll want to consider using RSS submission software to increase the base of your audience. Not only can RSS submission software save you money and time, but it can allow you to submit your RSS feeds to directories than maximize exposure and potential to acquire backlinks. Now, before you just go and buy any kind of RSS submission software, you need to look for software with three qualities: one, you can add your website description and optimized keywords and keyword phrases for search engine results; two, the software submits RSS feeds to directories that rank well in the search engines and are tested continually; and, three, the software has a one-time fee.