May 17, 2020

What Makes a Good Job Search Site, and Why Some Are Bad

First, A Reality Check

Using job search websites is not the best way to find a job.

No online service can equal the results that are possible for a well-conducted networking campaign. But in today’s wired world, no job search should proceed without them. They keep your resume in circulation 24/7. They publish a tremendous amount data, and offer a certain amount of guidance and support. The trick is knowing how to use them effectively.

How to Tell a Good Jobs Site from a Bad One

The bestjob posting site can save you time and keep you focused. Others are shameless marketers just pushing products and cashing in on Internet traffic.

It’s important to learn how to use the good sites and avoid the bad ones. Here’s a quick guide to get you started. The good sites generally reflect a sizable investment of time, creative energy and money. The people who have put them together are obviously serious about what they’re doing, and while they are just as eager to make a buck as anyone else, they offer value for the money they receive.

You should prefer sites that offer something of real value before you give them anything…including your email address. This could be a free report, a self-administered career assessment or list of sample job descriptions. Take a look at what they offer. If you like what you see, sign up for their email newsletter or register as a client. Usually, you can tell a bad job search website in seconds. If the pages are “link farms”–with little or no content and masses of links to other sites or product offerings–don’t waste your time. Don’t waste your money, and above all else, never trust a site like this with your personal and/or financial information!

What Can You Expect from a Good Jobs Site?

At the very least, you can use the better sites to educate yourself on what jobs are available, where they are and what they’re paying. Companies may read your resume, and you may even get that long-awaited phone call asking you to come in for an interview.

A job search website cannot, of course, guarantee you a job–not even a paid subscription service like TheLadders, but they may help you get your foot into the door. Think of them as your back-up plan, and spend the majority of energy on the important building blocks of the career search process: career assessment, career research, and mapping out an effective job search.

What’s it Cost?

It depends. Some job search websites–even some of the best ones–don’t cost a penny. Others, particularly those serving an upper-level, executive clientele, charge a user fee or subscription. TheLadders.com, for example, requires you to pay for access to their high-end salary listings, and in this case, considering the types of opportunities the site publicizes, it’s probably worth it.

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